Smart Colour

Standards - Assure Final Appearance

SMARTColour™ Standards are physical reference guides created for all involved in the packaging workflow process. They aren’t a swatch book.

Every color in the SMARTColour Standards is presented as it will appear in the real world – printed using real inks on real substrates – with printing processes specifically designated to your packaging production specifications. Each standard is accompanied by its tonal breakdown, along with color measurement and tolerance specifications, as well as guidelines for implementation and use.

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