SmartColour™ Standards – Building Brand Equity

Traditional color chips or references may represent color in swatch books or plastic color chips. And if your packages were made out of plastic chips or printed with paint instead of ink, the traditional system might work. In addition, these swatch books contain only pre-designated colors, and may not align with your brand identities.  But if you want true brand color across your entire packaging workflow – and ultimately the packages you see worldwide – typical color management alone will not meet your needs.

For true brand color, you need SMARTColour™ Standards.

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